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How to do a Natural Makeup Look


Back to Inspiration
Nov 11, 2019

Less is more, so it’s important to know how to use nude make-up to achieve a ‘natural’ make-up look. Let your natural beauty shine with our matte and nude make-up essentials and top tips on how to keep it subtle from your eyes to your lips.

WHY CHOOSE NATURAL-LOOKING MAKE-UP?Choosing a natural make-up look not only helps enhance your natural beauty – it offers a great alternative for those who are ready to step back from heavy eyeliner and bolder lip shades. If you’re always on the go, a nude make-up look is a good way to cut the time it takes you to get ready, while still allowing you to look and feel amazing from the inside-out.



Making sure that your skin is cleansed and moisturised is an essential first step in any make-up routine.

First, lather up with one of our refreshing facial cleansers. This creates a smooth base that helps your make-up blend into your skin better. Next, use a toner to remove any traces of dirt and impurities. Finally, apply a moisturiser to help lock-in hydration and leave skin feeling softer and smoother.

Everyone’s skin has different needs. If you’re still unsure what skincare products you should be prepping your skin with, check out our skincare hub to get the most out of your routine.


Foundation can be a lot heavier and thicker when you’re trying to achieve a natural look, but there are a number of ways to get your desired coverage without the cakey finish.

Give your skin a more luminous finish, along with lightweight and even coverage with our Fresh Nude BB Cream. Available in five shades, apply on top of your daily moisturiser or as a moisturising base under foundation for 24-hour hydration. Our vegan, non-greasy formula is enriched with Community Trade organic aloe vera.

If you’re looking to reduce the appearance of blemishes and dark circles but you don’t want to use heavy make-up, apply our Concealer All-In-One under the eyes. It’s a lightweight concealer, enriched with Community Trade marula oil from Namibia and vitamin E.

To complete your make-up routine, apply a setting powder to the T-zone (across the forehead and down the nose) to help mattify oily skin while still maintaining a natural make-up look.


As the seasons change, so does your natural skin tone. This is why just applying full coverage to your base and nothing else doesn’t always mean you’re getting the most out of your natural look.

Applying a small amount of blusher and bronzer that complements your skin tone not only ensures that you’re creating a natural look – it also gives you a healthy-looking glow.

Perfect for on-the-go, try our Shimmer Waves compact. It’s a bronzer, highlighter and blusher all in one. To get the most out of our vegan compact, use a brush to blend the colours together and apply to the cheekbones for a natural-looking glow.


Give your eyes a natural-looking pop by enhancing your natural eye contours. Use a matte brown eyeshadow and a fluffy brush, applying it to the creases of your eyes in a windscreen wiper motion. The more you blend, the more natural-looking the results.

Add some dimension to your eyes by using a light shimmer shade on the centre of the eyelids, avoiding any dark colours and eyeliner. Our Own Your Naturals vegan eyeshadow palettes each pack 12 matte and shimmer shades that are suitable for all skin tones and help you achieve a flawless nude look. For extra definition, a Brow Gel will add a smouldering finish.


First, prep your eyes before by separating lashes with a spoolie brush to naturally separate and define lashes. Next, apply our Happy Go Lash mascara to your lashes. A great everyday mascara, it will help lashes look naturally longer, thicker and defined, plus it’s easy to take off when you’re ready to remove make-up after a long day.


When picking a nude lip shade, ensure it complements your skin tone.

Not sure which shade matches your skin tone? If you have cool-toned skin (veins are blue), go for a cool-toned nude. If you have a warmer skin tone (veins are green), a warm toned nude is great choice. If you have a neutral skin tone or want to try a wider range of nude shades, try our new ranges of bold, lasting Matte Lipsticks and Matte Lip Liquids.

Get natural-looking lip coverage with ease by applying lightly with a brush for a wash of colour, or simply dab lightly with your fingers for a quick touch-up. Finish by blotting any excess with a tissue.


Using a setting spray at the end of any make-up routine keeps your make-up looking fresh. Pop our Make-Up Setting Spray in your bag to keep your make-up in place on-the-go for longer. It’s vegan, enriched with Community Trade organic aloe vera from Mexico and works on sensitive skin.



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