If you’re a regular on socials, you’re probably already familiar with the supplement shilajit - a sticky, mineral-rich resin that’s found in mountainous regions like the Himalayas. Long a staple of traditional remedies, this black, tar-like substance is thought to be formed over centuries by the gradual decomposition caused by microorganisms on plant and rock material.
In recent months however, Shilajit has emerged as the latest new-old ingredient to creep into Western wellness culture, with devotees sharing their love for the trendy supplement on TikTok.
How to get in on the trend: With minerals like iron, calcium, magnesium and potassium, our
Shilajit 100mg Capsules are made with 80% humic compounds.
5
As always, it’s worth speaking to your GP before adding any new supplements into your diet.
What you’re loving: Matrescence
As the nutrition space pivots to address the needs of men and women who are prioritising their fertility and overall wellbeing, the conversation around ‘matrescence’ - the psychological and physiological significance of being a mother - is heating up.
In its wake, a new wave of emerging research, which delves into the changes to women’s brains during and after pregnancy, is leading to a greater understanding of the physiological impact of motherhood. According to recent stats, as many as one in five women struggle with their mental health during pregnancy or in the first year after birth.
How to get on the trend: With the average age of women who gave birth increasing to 30.9 in 2022, a wider range of solutions are appearing to support mothers’ health at every stage.
This year, H&B is also collaborating with period tracking app
Moody Month to provide recommendations for women at all stages.
What’s next: The oral biome
After years of gut-friendly products popping up all over the place, 2025 will introduce us to the benefits of supporting the microbiome in your mouth.
Did you know that your mouth contains the second most diverse microbial community (the first being the gut) in the body, harbouring over 700 species of bacteria? What’s more, researchers reckon that when the oral microbiome is off-kilter, we should all be taking conscious steps to support its diversity.
How to get in on the trend: With emerging studies7-10 finding that a well-balanced mouth microbiome is associated with brain health, gut health, metabolic health and immunity, brands are responding with innovative products to support the oral microbiome.